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A couple of years ago, proposing an on-line catalogue would have been proof of a company's innovation and commercial dynamism. In 2017, to be considered on the front line, it is once again advisable to propose for your customers the pleasure of turning printed pages....

Personalisation techniques are well-known in marketing. The Mars company launched the United States' biggest marketing campaign 15 years ago when they introduced their famous chocolate sweets, M&M's. This campaign was the first example of sophisticated printing and was a resounding consumer success. Since then we...

The different printing choices can be adapted to all business supports that we propose. Catalogues or "look-book" Catalogues or “look-books” valorise your business or different themes of your choice. They are an essential communication tool, often displaying several products, and we propose different printing formats – landscape,...

Why should you choose an advertising calendar in 2018? Advertising calendars are an essential corporate communication tool. More than just a simple object tucked away with the rest of the goodies for your customers, it enables you to gain customer loyalty and to remind them of...

On the occasion of the European Open House event , Komori Europe will make headlines with its H-UV Lithrone G29 offset press for the B2 format. The press was unveiled at the Drupa 2016 fair. At last professionals can witness in-depth demonstrations of the qualities...

On 14 and 15 September this year, the city of Cologne hosted the Dmexco fair devoted to corporate digital marketing. This was the occasion for the release of the latest study figures of Adobe Digital Insights relating to digital advertising. This report also included the...

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this side of the profession saw its hour of glory in the 2010's. Marketing sometimes bordered on being deliberately inflammatory and was absorbed by the practice...

Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12 to 14 September 2016 under the roof of the Parc des expositions at the Porte de Versailles in Paris. This year the event is putting the...

September 2016 is going to be very busy in the graphics universe and agendas should be up-dated quickly to accommodate a hectic schedule. No less than four important meetings will be held in Paris. L’UNIIC opens the proceedings on 23 September with a large general congress...

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up to date with the latest publications in these sectors, here are ten works published by the Dunod publishing company to pore over. La boîte à outils...

French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number one places of sale. In the digital and internet era, everything is progressing very quickly. We live in a world of the immediate; of real time,...

The Zulma publishing house is characterised by its colourful covers and graphics. The covers are instantly recognisable and are both singular and accessible. The person responsible for these works of art is a talented and ingenious graphic designer. Covers as works of art The...

A company's visual identity takes on an important marketing dimension. It represents the first contact between a company and its target audience. During its existence, a company or business will be prompted to develop its image in an attempt to modernise it or just...

Who are today's shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today, it is obvious that shoppers have become very demanding. They do not just want everything, but the best of everything! Shoppers are not against purchases made...

The growth of the packaging industry According to a recent study, the global paper and cardboard packaging market currently at 87 billion dollars, will rise to 100 billion from now until 2020. It can also be noted that 7,5 millions tons of paper and cardboard are collected...

The forecast was received without surprise. In 2017, the volume of mobile advertising will overtake that of the PC, according to the ZenithOptimedia agency. A success, which has been achieved to the detriment of other media. For the first time, mobile will become the third...

The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied pressure on brands to continually readapt themselves so that they better respond to their customers' needs. Webmarketing.com has created an infography which presents six new...

In 2016, augmented reality is no longer an impossible dream for marketers. At the merest mention of this phenomenon, marketers' eyes light up like Christmas trees and 2D and 3D dollars bills appear before them. It is generally agreed that augmented reality will boost creativity....

Once internet users have seen an advertising video, 43% of them have then visited the company's web site. In the era of Internet and social networks, the video format has become indispensable in making digital contents attractive and viral. Video attracts new customers, generates substantial...

A company's visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms, colours, typographic elements, symbols and so on. The objective is that each company creates its own image by which it can...

On the occasion of the 60th edition, the Cadrat d’Or prize was attributed to 3 printing houses for their proposed works. Two of these tied for first place: La Manufacture d'Histoires Deux-Ponts and Technic-Plus-Impression (TPI). A third “jury prize” was exceptionally awarded also. What...

To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is a long-term process, and it remains fragile and can be lost extremely quickly. Confidence, however, enables companies and businesses to transform simple consumers into genuinely...

Faced with a depressed economic climate, the commercial printing sector is increasingly looking to reinvent itself by diversifying its activities. The last several years, printers have suffered a drop in demand at professional and individual level and by consequence, a heightened competition. As a result,...

With the multiplication of online commerce and a fully digital environment, the question of digital marketing is taking an increasingly more important place. The almost obligatory online presence of companies has increased the need to adapt their communication by utilising e-marketing ....

Rather than reading tea leaves, professionals prefer to exchange their experience at digital marketing conferences organised by Viuz. These exchanges enable professionals to envision sector trends for the coming years. Firstly, the basic trend: Digital advertising dominates the sector and has supplanted television advertising. Marketers count...

Conversation marketing is based on two key facts: firstly, the consumer shares his purchasing experience with his community, and secondly, he or she needs to be convinced and assured by fellow consumers. The prodigious expansion during the last decade of the social networks and the...

Quite unexpectedly, the printed advertising sector has retained its dynamism despite digital advertising's breakthrough the past few years. BALmétrie, in collaboration with Ipsos, have published its latest figures for this traditional medium. In 2015, a French person will read at least one printed advertising document...

A digital themed day The fourth edition of the conference cycle organised by Viuz and focusing on digital marketing will be held at the Pavillon Wagram in Paris between 8:30am and 5pm on 10 May 2016. Viuz, the primary web site on the topic today, proposes this...

To the great relief of professionals the traditional publishing sector appears to be recovering. After several years of lean times, where its international revenue dropped from 165 billion to 145 billion dollars between 2011 and 2014, traditional publishing has revived its growth. A progression observed...

Using networking to strengthen your company's marketing operations You have seen or heard this term many times over the last few years: networking. Very often used but seldom defined, networking is, however, a tool you already use as company manager. How to define, and more importantly,...

In 2016, revenue from digital advertising will increase three times more than for other supports. However, if internet continues to reinvent advertising, the reallocation of media planning will not kill off print advertising. Digital advertising continues to grow after its breakthrough and should soon dethrone televised...

We live in an era when it would be easy to think that data is essential in every sector. However printed books still have a bright future ahead of them, and words have not been printed for the last time. Leader of the different sectors...

For the 15th year in a row, the Regional Press Trophy will be presented in June 2016. Awarded every year by a jury of professionals to the most accomplished magazine for its contents, presentation and images, entry is free and open as of now to...

Professional surveys confirm that the global printing industry and its associated suppliers are extremely optimistic regarding this year's economic growth prospects. DRUPA, the world's largest trade fair devoted to graphic and industrial printing In fact, a recent opinion poll organised by DRUPA, the world's largest trade fair...

The paper press has a long successful life ahead of it. Employee magazines in 2016 are prospering and are avidly read by the employees who prefer them to all other communication means. Employee magazines were written off as dead the last several years, having been dethroned...

For many years, it has rewarded quality and technique. Here follows a short summary of the history of the most respected trophy in the world of printing. Beginnings of the Cadrat d'or The Cadrat d'Or was created in 1956 by Robert Vallet, the founding president of the...

The quality of graphic work, a print or packaging, often and to a great degree depends on the paper used. By utilising quality paper, the finished product's value can be increased and given a professional and unique touch. Fedrigoni through the years Fedrigoni is a pioneering company...

With a promotional t-shirt or a personalised branded diary, promotional merchandising is becoming one of the most effective methods of achieving your objectives. Discover how to build on this strategy of promotional merchandising in order to strengthen your attractiveness and much more! Promotional merchandising - an...

Margy Consultants boasts more than 20 years experience as the leading provider and manufacturer of advertising diaries and advertising calendars. Specialising in the development of printing, and product customisation, the company's activities are extremely well represented in African markets. The company has expanded in several areas...