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Why should you choose an advertising calendar in 2018? Advertising calendars are an essential corporate communication tool. More than just a simple object tucked away with the rest of the goodies for your customers, it enables you to gain customer loyalty and to remind them of...

On the occasion of the European Open House event , Komori Europe will make headlines with its H-UV Lithrone G29 offset press for the B2 format. The press was unveiled at the Drupa 2016 fair. At last professionals can witness in-depth demonstrations of the qualities...

On 14 and 15 September this year, the city of Cologne hosted the Dmexco fair devoted to corporate digital marketing. This was the occasion for the release of the latest study figures of Adobe Digital Insights relating to digital advertising. This report also included the...

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up to date with the latest publications in these sectors, here are ten works published by the Dunod publishing company to pore over. La boîte à outils...

The Zulma publishing house is characterised by its colourful covers and graphics. The covers are instantly recognisable and are both singular and accessible. The person responsible for these works of art is a talented and ingenious graphic designer. Covers as works of art The...

A company's visual identity takes on an important marketing dimension. It represents the first contact between a company and its target audience. During its existence, a company or business will be prompted to develop its image in an attempt to modernise it or just...

Who are today's shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today, it is obvious that shoppers have become very demanding. They do not just want everything, but the best of everything! Shoppers are not against purchases made...

The growth of the packaging industry According to a recent study, the global paper and cardboard packaging market currently at 87 billion dollars, will rise to 100 billion from now until 2020. It can also be noted that 7,5 millions tons of paper and cardboard are collected...

The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied pressure on brands to continually readapt themselves so that they better respond to their customers' needs. Webmarketing.com has created an infography which presents six new...

A company's visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms, colours, typographic elements, symbols and so on. The objective is that each company creates its own image by which it can...

To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is a long-term process, and it remains fragile and can be lost extremely quickly. Confidence, however, enables companies and businesses to transform simple consumers into genuinely...

Rather than reading tea leaves, professionals prefer to exchange their experience at digital marketing conferences organised by Viuz. These exchanges enable professionals to envision sector trends for the coming years. Firstly, the basic trend: Digital advertising dominates the sector and has supplanted television advertising. Marketers count...

Conversation marketing is based on two key facts: firstly, the consumer shares his purchasing experience with his community, and secondly, he or she needs to be convinced and assured by fellow consumers. The prodigious expansion during the last decade of the social networks and the...

A digital themed day The fourth edition of the conference cycle organised by Viuz and focusing on digital marketing will be held at the Pavillon Wagram in Paris between 8:30am and 5pm on 10 May 2016. Viuz, the primary web site on the topic today, proposes this...

Using networking to strengthen your company's marketing operations You have seen or heard this term many times over the last few years: networking. Very often used but seldom defined, networking is, however, a tool you already use as company manager. How to define, and more importantly,...

The paper press has a long successful life ahead of it. Employee magazines in 2016 are prospering and are avidly read by the employees who prefer them to all other communication means. Employee magazines were written off as dead the last several years, having been dethroned...

For many years, it has rewarded quality and technique. Here follows a short summary of the history of the most respected trophy in the world of printing. Beginnings of the Cadrat d'or The Cadrat d'Or was created in 1956 by Robert Vallet, the founding president of the...

Margy Consultants boasts more than 20 years experience as the leading provider and manufacturer of advertising diaries and advertising calendars. Specialising in the development of printing, and product customisation, the company's activities are extremely well represented in African markets. The company has expanded in several areas...