Communication

Merchandising media: reduce your advertising budget for a long-term investment return

Advertising Communication Margy Consultants Marketing

Marketing techniques and promotional media have become more diverse and accessible in 2016. However, certain merchandising approaches are more effective and profitable than others. The use of merchandising supports remains an extremely effective way of maintaining and creating customer loyalty.

25 September 2017

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Now is the time to order your 2018 advertising calendar!

Business Communication Margy Consultants Printing

Why should you choose an advertising calendar in 2018? Advertising calendars are an essential corporate communication tool. More than just

1 June 2017

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Influencer marketing: the weight of social networks and blogs

Communication Digital Marketing

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this

19 September 2016

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The Paris Retail Week Fair returns for its second edition

Communication Digital E-commerce Events

Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12

8 September 2016

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Back to school for graphics: Ask for the programme!

Communication Events Graphics Printing

September 2016 is going to be very busy in the graphics universe and agendas should be up-dated quickly to accommodate

8 September 2016

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Ten marketing and communication books you should read now

Business Communication Digital Marketing

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up

28 July 2016

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Zulma Publishing House: Cover communication

Business Communication Graphics

The Zulma publishing house is characterised by its colourful covers and graphics. The covers are instantly recognisable and are both

21 July 2016

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Four reasons why a company should develop its image

Business Communication Marketing

A company’s visual identity takes on an important marketing dimension. It represents the first contact between a company and its

21 July 2016

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Artificial intelligence at the centre of digital innovations

Communication Digital

Digital technologies are developing rapidly. During the general meeting of EBG, web gurus took out their crystal balls in trying

7 July 2016

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Six corporate communication trends in 2016

Business Communication Marketing

The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied

30 June 2016

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Augmented reality breathes new life into advertising objects

Advertising Communication

In 2016, augmented reality is no longer an impossible dream for marketers. At the merest mention of this phenomenon, marketers’

30 June 2016

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Eight good reasons to use video in your communication

Communication Marketing

Once internet users have seen an advertising video, 43% of them have then visited the company’s web site. In the

23 June 2016

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