Proposing a personalised annual report, a personalised choice of marketing support for your professional partners. Your company has closed its financial year by publishing its balance sheet and profit and loss accounts. Now it is a question of preparing your annual report, which will present your...
Marketing techniques and promotional media have become more diverse and accessible in 2016. However, certain merchandising approaches are more effective and profitable than others. The use of merchandising supports remains an extremely effective way of maintaining and creating customer loyalty....
Why should you choose an advertising calendar in 2018? Advertising calendars are an essential corporate communication tool. More than just a simple object tucked away with the rest of the goodies for your customers, it enables you to gain customer loyalty and to remind them of...
Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12 to 14 September 2016 under the roof of the Parc des expositions at the Porte de Versailles in Paris. This year the event is putting the...
September 2016 is going to be very busy in the graphics universe and agendas should be up-dated quickly to accommodate a hectic schedule. No less than four important meetings will be held in Paris. L’UNIIC opens the proceedings on 23 September with a large general congress...
Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up to date with the latest publications in these sectors, here are ten works published by the Dunod publishing company to pore over. La boîte à outils...
The Zulma publishing house is characterised by its colourful covers and graphics. The covers are instantly recognisable and are both singular and accessible. The person responsible for these works of art is a talented and ingenious graphic designer. Covers as works of art The...
A company's visual identity takes on an important marketing dimension. It represents the first contact between a company and its target audience. During its existence, a company or business will be prompted to develop its image in an attempt to modernise it or just...
The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied pressure on brands to continually readapt themselves so that they better respond to their customers' needs. Webmarketing.com has created an infography which presents six new...
In 2016, augmented reality is no longer an impossible dream for marketers. At the merest mention of this phenomenon, marketers' eyes light up like Christmas trees and 2D and 3D dollars bills appear before them. It is generally agreed that augmented reality will boost creativity....
Once internet users have seen an advertising video, 43% of them have then visited the company's web site. In the era of Internet and social networks, the video format has become indispensable in making digital contents attractive and viral. Video attracts new customers, generates substantial...
Cloud computing week will be held in Paris between 4 and 8 July 2016. After the success of the previous edition, EuroCloud, under the name of Cloud Week has once again attracted all the experts and major professional organisations of the cloud computing revolution. Making...
A company's visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms, colours, typographic elements, symbols and so on. The objective is that each company creates its own image by which it can...
To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is a long-term process, and it remains fragile and can be lost extremely quickly. Confidence, however, enables companies and businesses to transform simple consumers into genuinely...
With the multiplication of online commerce and a fully digital environment, the question of digital marketing is taking an increasingly more important place. The almost obligatory online presence of companies has increased the need to adapt their communication by utilising e-marketing ....
Conversation marketing is based on two key facts: firstly, the consumer shares his purchasing experience with his community, and secondly, he or she needs to be convinced and assured by fellow consumers. The prodigious expansion during the last decade of the social networks and the...
A better understanding of customers' buying impulses with eye tracking glasses Today, web marketing allows us to obtain numerous statistics regarding internet users and advertising, from the suitability of commercial locations to changing commercial strategy. However, it is difficult to access consumers' innate behaviour in such...
Visual communication constantly proposes new products for business communication Even if web communication has seized power, it is not the only business communication and marketing vehicle. The paper industry has always coined new words as well as innovative and creative supports for the business world. Visual...
Using networking to strengthen your company's marketing operations You have seen or heard this term many times over the last few years: networking. Very often used but seldom defined, networking is, however, a tool you already use as company manager. How to define, and more importantly,...
Company communication and the accession of digital marketing The Paris e-Marketing trade fair will be held from 12 to 14 April 2016. This digital marketing rendezvous has become indispensable for business managers and communication services alike. Let's have a look at the reasons for this success,...
For the 15th year in a row, the Regional Press Trophy will be presented in June 2016. Awarded every year by a jury of professionals to the most accomplished magazine for its contents, presentation and images, entry is free and open as of now to...
Digital Week proposes to review your company's digital performances and explore the innovations that will continue to boost your business growth. When digital revolutionises your marketing and communication, it's only through Digital Week that you can understand your situation Digital Week, 5 days to accelerate your...
The paper press has a long successful life ahead of it. Employee magazines in 2016 are prospering and are avidly read by the employees who prefer them to all other communication means. Employee magazines were written off as dead the last several years, having been dethroned...
With a promotional t-shirt or a personalised branded diary, promotional merchandising is becoming one of the most effective methods of achieving your objectives. Discover how to build on this strategy of promotional merchandising in order to strengthen your attractiveness and much more! Promotional merchandising - an...