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Personalisation techniques are well-known in marketing. The Mars company launched the United States' biggest marketing campaign 15 years ago when they introduced their famous chocolate sweets, M&M's. This campaign was the first example of sophisticated printing and was a resounding consumer success. Since then we...

On 14 and 15 September this year, the city of Cologne hosted the Dmexco fair devoted to corporate digital marketing. This was the occasion for the release of the latest study figures of Adobe Digital Insights relating to digital advertising. This report also included the...

Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12 to 14 September 2016 under the roof of the Parc des expositions at the Porte de Versailles in Paris. This year the event is putting the...

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up to date with the latest publications in these sectors, here are ten works published by the Dunod publishing company to pore over. La boîte à outils...

French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number one places of sale. In the digital and internet era, everything is progressing very quickly. We live in a world of the immediate; of real time,...

The forecast was received without surprise. In 2017, the volume of mobile advertising will overtake that of the PC, according to the ZenithOptimedia agency. A success, which has been achieved to the detriment of other media. For the first time, mobile will become the third...

Rather than reading tea leaves, professionals prefer to exchange their experience at digital marketing conferences organised by Viuz. These exchanges enable professionals to envision sector trends for the coming years. Firstly, the basic trend: Digital advertising dominates the sector and has supplanted television advertising. Marketers count...

A digital themed day The fourth edition of the conference cycle organised by Viuz and focusing on digital marketing will be held at the Pavillon Wagram in Paris between 8:30am and 5pm on 10 May 2016. Viuz, the primary web site on the topic today, proposes this...

In 2016, revenue from digital advertising will increase three times more than for other supports. However, if internet continues to reinvent advertising, the reallocation of media planning will not kill off print advertising. Digital advertising continues to grow after its breakthrough and should soon dethrone televised...