The Paris Retail Week Fair returns for its second edition

Communication Digital E-commerce Events

Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12

8 September 2016

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Why the French are receptive to interactive point of sale supports

Digital E-commerce Marketing

French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number

28 July 2016

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Towards a new shopper marketing

Business E-commerce Marketing Webmarketing

Who are today’s shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today,

14 July 2016

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