Three days devoted to augmented retail The second edition of the Paris Retail Week Fair will be held from 12 to 14 September 2016 under the roof of the Parc des expositions at the Porte de Versailles in Paris. This year the event is putting the...
French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number one places of sale. In the digital and internet era, everything is progressing very quickly. We live in a world of the immediate; of real time,...
Who are today's shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today, it is obvious that shoppers have become very demanding. They do not just want everything, but the best of everything! Shoppers are not against purchases made...