A couple of years ago, proposing an on-line catalogue would have been proof of a company’s innovation and commercial dynamism.
13 November 2017Read more
Marketing techniques and promotional media have become more diverse and accessible in 2016. However, certain merchandising approaches are more effective and profitable than others. The use of merchandising supports remains an extremely effective way of maintaining and creating customer loyalty.
25 September 2017Read more
Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this
19 September 2016Read more
French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number
28 July 2016Read more
A company’s visual identity takes on an important marketing dimension. It represents the first contact between a company and its
21 July 2016Read more
Who are today’s shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today,
14 July 2016Read more
Once internet users have seen an advertising video, 43% of them have then visited the company’s web site. In the
23 June 2016Read more
A company’s visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms,
16 June 2016Read more
To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is
9 June 2016Read more
Practical diary is available in 3 sizes (21x27cm, 16×23.5cm...
The Quatro diary offers pure design to your schedule...
The weekly Office diary offers, in a wink, a...