Marketing

The advantages of the paper catalogue

Advertising Margy Consultants Marketing Printing

A couple of years ago, proposing an on-line catalogue would have been proof of a company’s innovation and commercial dynamism.

13 November 2017

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Merchandising media: reduce your advertising budget for a long-term investment return

Advertising Communication Margy Consultants Marketing

Marketing techniques and promotional media have become more diverse and accessible in 2016. However, certain merchandising approaches are more effective and profitable than others. The use of merchandising supports remains an extremely effective way of maintaining and creating customer loyalty.

25 September 2017

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Influencer marketing: the weight of social networks and blogs

Communication Digital Marketing

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this

19 September 2016

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Ten marketing and communication books you should read now

Business Communication Digital Marketing

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up

28 July 2016

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Why the French are receptive to interactive point of sale supports

Digital E-commerce Marketing

French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number

28 July 2016

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Four reasons why a company should develop its image

Business Communication Marketing

A company’s visual identity takes on an important marketing dimension. It represents the first contact between a company and its

21 July 2016

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Towards a new shopper marketing

Business E-commerce Marketing Webmarketing

Who are today’s shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today,

14 July 2016

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Six corporate communication trends in 2016

Business Communication Marketing

The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied

30 June 2016

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Eight good reasons to use video in your communication

Communication Marketing

Once internet users have seen an advertising video, 43% of them have then visited the company’s web site. In the

23 June 2016

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Discover cloud computing’s secrets in the service of digital marketing at Cloud Week 2016

Communication Digital Events Marketing

Cloud computing week will be held in Paris between 4 and 8 July 2016. After the success of the previous

23 June 2016

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Caring for the company image thanks to its visual identity

Business Communication Marketing

A company’s visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms,

16 June 2016

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Effective customer relations are based upon confidence

Business Communication Marketing

To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is

9 June 2016

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