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A couple of years ago, proposing an on-line catalogue would have been proof of a company's innovation and commercial dynamism. In 2017, to be considered on the front line, it is once again advisable to propose for your customers the pleasure of turning printed pages....

Personalisation techniques are well-known in marketing. The Mars company launched the United States' biggest marketing campaign 15 years ago when they introduced their famous chocolate sweets, M&M's. This campaign was the first example of sophisticated printing and was a resounding consumer success. Since then we...

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this side of the profession saw its hour of glory in the 2010's. Marketing sometimes bordered on being deliberately inflammatory and was absorbed by the practice...

Marketing and communication are undergoing constant development in the digital universe. For those people who want to keep themselves up to date with the latest publications in these sectors, here are ten works published by the Dunod publishing company to pore over. La boîte à outils...

French consumer behaviour and expectations concerning businesses Even if the French have changed their consumer style, shops remain the number one places of sale. In the digital and internet era, everything is progressing very quickly. We live in a world of the immediate; of real time,...

A company's visual identity takes on an important marketing dimension. It represents the first contact between a company and its target audience. During its existence, a company or business will be prompted to develop its image in an attempt to modernise it or just...

Who are today's shoppers? Shoppers are all individuals with their own desires, needs, impulsive feelings, habits, reasoning and contradictions. Today, it is obvious that shoppers have become very demanding. They do not just want everything, but the best of everything! Shoppers are not against purchases made...

The advent of digital has shaken up corporate marketing strategies. Constant digital innovations linked with new consumer practices, have applied pressure on brands to continually readapt themselves so that they better respond to their customers' needs. Webmarketing.com has created an infography which presents six new...

Once internet users have seen an advertising video, 43% of them have then visited the company's web site. In the era of Internet and social networks, the video format has become indispensable in making digital contents attractive and viral. Video attracts new customers, generates substantial...

A company's visual identity is the sum of its representative graphic elements. It is exemplified by a blend of forms, colours, typographic elements, symbols and so on. The objective is that each company creates its own image by which it can...

To win customer loyalty today, it is increasingly important to establish genuine confidence in customer relations. Naturally, gaining confidence is a long-term process, and it remains fragile and can be lost extremely quickly. Confidence, however, enables companies and businesses to transform simple consumers into genuinely...

With the multiplication of online commerce and a fully digital environment, the question of digital marketing is taking an increasingly more important place. The almost obligatory online presence of companies has increased the need to adapt their communication by utilising e-marketing ....

Rather than reading tea leaves, professionals prefer to exchange their experience at digital marketing conferences organised by Viuz. These exchanges enable professionals to envision sector trends for the coming years. Firstly, the basic trend: Digital advertising dominates the sector and has supplanted television advertising. Marketers count...

Conversation marketing is based on two key facts: firstly, the consumer shares his purchasing experience with his community, and secondly, he or she needs to be convinced and assured by fellow consumers. The prodigious expansion during the last decade of the social networks and the...

A digital themed day The fourth edition of the conference cycle organised by Viuz and focusing on digital marketing will be held at the Pavillon Wagram in Paris between 8:30am and 5pm on 10 May 2016. Viuz, the primary web site on the topic today, proposes this...

With a promotional t-shirt or a personalised branded diary, promotional merchandising is becoming one of the most effective methods of achieving your objectives. Discover how to build on this strategy of promotional merchandising in order to strengthen your attractiveness and much more! Promotional merchandising - an...