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Chaque année, l’IAVIP (comprendre l’Association internationale des distributeurs de brochures touristiques), récompense la société ayant produit la meilleure brochure au monde. L’association établit ainsi un palmarès mondial des brochures ayant marqué l’année. Cette récompense intervient lors des "Best Brochure Awards". Une cérémonie visant à promouvoir l’efficacité...

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this side of the profession saw its hour of glory in the 2010's. Marketing sometimes bordered on being deliberately inflammatory and was absorbed by the practice...

With the multiplication of online commerce and a fully digital environment, the question of digital marketing is taking an increasingly more important place. The almost obligatory online presence of companies has increased the need to adapt their communication by utilising e-marketing ....