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Printing blog category | Margy Consultants Printer consultancy
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Printing

A couple of years ago, proposing an on-line catalogue would have been proof of a company's innovation and commercial dynamism. In 2017, to be considered on the front line, it is once again advisable to propose for your customers the pleasure of turning printed pages....

Personalisation techniques are well-known in marketing. The Mars company launched the United States' biggest marketing campaign 15 years ago when they introduced their famous chocolate sweets, M&M's. This campaign was the first example of sophisticated printing and was a resounding consumer success. Since then we...

The different printing choices can be adapted to all business supports that we propose. Catalogues or "look-book" Catalogues or “look-books” valorise your business or different themes of your choice. They are an essential communication tool, often displaying several products, and we propose different printing formats – landscape,...

Why should you choose an advertising calendar in 2018? Advertising calendars are an essential corporate communication tool. More than just a simple object tucked away with the rest of the goodies for your customers, it enables you to gain customer loyalty and to remind them of...

On the occasion of the European Open House event , Komori Europe will make headlines with its H-UV Lithrone G29 offset press for the B2 format. The press was unveiled at the Drupa 2016 fair. At last professionals can witness in-depth demonstrations of the qualities...

September 2016 is going to be very busy in the graphics universe and agendas should be up-dated quickly to accommodate a hectic schedule. No less than four important meetings will be held in Paris. L’UNIIC opens the proceedings on 23 September with a large general congress...

Quite unexpectedly, the printed advertising sector has retained its dynamism despite digital advertising's breakthrough the past few years. BALmétrie, in collaboration with Ipsos, have published its latest figures for this traditional medium. In 2015, a French person will read at least one printed advertising document...

To the great relief of professionals the traditional publishing sector appears to be recovering. After several years of lean times, where its international revenue dropped from 165 billion to 145 billion dollars between 2011 and 2014, traditional publishing has revived its growth. A progression observed...

Professional surveys confirm that the global printing industry and its associated suppliers are extremely optimistic regarding this year's economic growth prospects. DRUPA, the world's largest trade fair devoted to graphic and industrial printing In fact, a recent opinion poll organised by DRUPA, the world's largest trade fair...

The paper press has a long successful life ahead of it. Employee magazines in 2016 are prospering and are avidly read by the employees who prefer them to all other communication means. Employee magazines were written off as dead the last several years, having been dethroned...

For many years, it has rewarded quality and technique. Here follows a short summary of the history of the most respected trophy in the world of printing. Beginnings of the Cadrat d'or The Cadrat d'Or was created in 1956 by Robert Vallet, the founding president of the...

The quality of graphic work, a print or packaging, often and to a great degree depends on the paper used. By utilising quality paper, the finished product's value can be increased and given a professional and unique touch. Fedrigoni through the years Fedrigoni is a pioneering company...

Margy Consultants boasts more than 20 years experience as the leading provider and manufacturer of advertising diaries and advertising calendars. Specialising in the development of printing, and product customisation, the company's activities are extremely well represented in African markets. The company has expanded in several areas...