13 Jul Giving new life to paper and cardboard packaging
The growth of the packaging industry
According to a recent study, the global paper and cardboard packaging market currently at 87 billion dollars, will rise to 100 billion from now until 2020.
It can also be noted that 7,5 millions tons of paper and cardboard are collected in France annually. This figure has increased from 40% to 72% in the course of the last two decades. The collection of paper and cardboard household waste products has expanded each year by around 10%. For the tertiary service sector, paper and cardboard represent 85% of the waste products generated.
Paper and cardboard are the most recycled materials, with a higher rate than that fixed by the European directives. The outlets are extremely numerous and include the sectors of agri-food, luxury, pharmaceutical and cosmetics.
At this point in time the global luxury market is worth 1 trillion euros, and showed an increase of 5% in 2014. The luxury sector contributes to the promotion of the French image, and as such takes on a particular aspect. In the luxury sector, packaging plays a key role since it has an impact on consumers’ senses and emotions. To be able to respond to the increasingly challenging demands of consumers concerning the future of the environment, the luxury marketplace is gradually looking towards the concept of “durable luxury”. Today, many major brands (jewellery, perfumes, ready-to-wear, leather goods, shoes) choose the option of “sustainable development”.
Printing, decorating, cutting. The printing technologies are also adapting themselves to paper and cardboard. Thanks to the latter, personalised packaging is on the increase. Printed bags, gift boxes, cases, wrapping and advertising packaging, as well as gift packs, jewellery boxes etc – in today’s world, anything is possible!
Cardboard, the future of food packaging
Cardboard is a light, malleable, recyclable and compostable material that is endowed with a large number of qualities that make it the ideal packaging material for the agri-food sector. The cardboard is often covered with a fine layer of paraffin wax, which permits it to withstand fat and grease. It can also be combined with polyethylene and aluminium to create hermetically sealed packages. Cardboard is utilised in the fabrication of a great deal of food packaging such as milk and fruit juice boxes, boxes of rice and sugar, food packaging trays, pizza packaging, as well as disposable plates and cutlery. With an annual growth of 6%, the cardboard that we know today is enjoying a veritable resurgence in the agri-food sector.
Paper in the future
Yesterday, paper was utilised more as a commodity, once read it was thrown away immediately. Today, paper is both a material and a resource. Laboratories work on its transparency, its resistance to water, its conductivity. This enables the possibility of new uses for tomorrow’s paper. The global demand for paper packaging should reach nearly 273 million tons in 2022, compared with 195 million in 2014, which is an annual increase of around 4%. Recycled or transformed, paper and cardboard have many years of good use in front of them.
Welcome to the intelligent world of packaging.